Cleanliness isn’t just about seeing that something is neat and tidy. It’s a feeling. Your home has an atmosphere which is created through sight, sound, touch and smell. A clean feel is achieved by appealing to multiple senses.
Have you ever noticed that when you walk into a home or office, the first thing you detect is its smell? We don’t perceive musty, stale, damp, pet or smoke smells as clean. Your home must smell fresh to be perceived this way.
Did you know: smell is the only sense that affects the memory and emotion parts of our brains? If there’s a slight whiff in the air at a neighbour’s house… whether the place is immaculately clean or not, that’s what you remember.back to news